By identifying where the company "stands" in the context of its own technological evolution, that of its industry, suppliers and customers, it can identify incremental projects which allow it to reevaluate at the time of each completion.

The objective is to form a flexible and agile platform both technologically and operationally via business processes to enable the company to act quickly when facing market pressure or significant competition. Underpinning this is the development of a dynamic "culture" among the company's people to allow them to embrace these changes.